영어번역사 -TCT1급2교시[경제경영]기출문제3
영어번역사 -TCT1급2교시[경제경영]기출문제3
*********************************************
영어번역사 TCT 1급 2교시 [경제경영] 기출문제3
※ 다음 3 문제 중 1문제를 선택하여 한국어로 번역하시오. [50점]
[문제 3]
When the marketers at CacaCola Co. recently wanted to reach out to teens like
Lauren Salapatek, a 17-year-old high school junior in suburban Chicago, they didn't
do it through TV ads during the Grammys or Super Bowl. Instead, the soda giant lured
her to the Coke Red Lounge, a gathering area for mall rats that it built in a shopping
center in the northern'burbs. The lounge, which offers exclusive music, movies, and
videos piped in via sound domes and a plasmascreen media wall, has quickly
become a regular afternoon and evening gathering spot for Salapatek and her
friends. "It's cool, it's comfortable, it's in the middle of the mall," she nods approvingly
as Linkin Park's Faint blares from the hooded speakers. Coke's lounges, created with
the help of the trendy Rockwell Group design shop, symbolize the sea change in
marketing that's under way at the once-fabled marketing icon. For decades, Coke
was the master of the 30-second TV spot: Advertising Age ranked Coke's
classic "Hilltop" and "Mean Joe Greene" ads as two of the best ever. But thanks to
media fragmentation and the growing use of devices like TiVo that let viewers skip ads
altogether, megamarketers can now hit no better than 15% of the population with an ad
in prime time- far less than the 40% reached a recently as the mid-1980s. Coke
signaled the shift early last year when President Steven J. Heyer rattled Madison
Avenue with a speech warning that“the days of mass homogenous marketing are
behind us." In the past year, Coke has accelerated its shift beyond passive TV ads
toward a so-called experiential approach that uses events and activities to build a
closer bond with consumers. So far it's hard to see a payoff in terms of more Coke
sales. But the decision of such a hugely influential marketer to shift big dollars away
from traditional ads is making ripples far from Coke's Atlanta headquarters. The idea is
that instead of bombarding consumers with hard-sell ads that they're going to tune out
anyway, the brand will do better if it subtly infiltrates their daily routines. While
management won't discuss how it allocates its marketing dollars, ad tracker TNS
Media Intelligence/CMR estimates that last year through October Coke spent just
$188.7 million on TV advertising in the U.S., a sharp drop from $268.1 million in 2001.
Coke has diverted money into new initiatives that allow it to embed itself into the
favorite activities of its target audience, everything from sports to musle to the Internet
출처: 에듀윌
[영어번역사][영어번역사자격증]
영어번역사 -TCT1급2교시[과학기술]기출문제2
영어번역사 TCT 1급 2교시 [과학기술] 기출문제1
※ 다음 3문제 중 1문제를 선택하여 한국어로 번역하시오. [50점]
[문제 2]
People who have suffered debilitating stroke often have to cope with impaired muscles
that do not work properly. Even a simple act such as standing up from a chair and
walking a few steps can become extremely difficult. Stroke victims often have to rely
on wheelchairs, sticks, walking frames and other "orthotic" devices to move about.
But a new generation of active orthotic devices, capable of augmenting or replacing
lost muscle function, is in the works. These devices use an assortment of complex
computer and mechanical technology, borrowed from the field of robotics, to help
patients get around. They are being made possible by the falling prices and improving
performance of sensors, computer control systems and battery technology. As well as
benefiting elderly patients with permanent paralysis or muscle dysfunction, such
devices could also help people recovering from "arthroscopic" operations. Around
850,000 arthroscopic and knee replacement operations are carried out each year in
America alone, and patients require an average of six weeks of rehabilitation before
they are fully mobile again. Active orthotic devices could get them back on their feet.
Designing such devices presents a number of challenges. The biggest problem is
providing enough power to assist the wearer, without making the device too bulky and
heavy. Another challenge is devising a responsive and unobtrusive control system
that can take readings from several sensors and automatically respond to the
wearer's motion by making appropriate movements. Several start-ups are, however,
rising to the challenge and readying products for market. Among the firms developing
active orthotic devices is Tibion, based in Moffet Field, California. It has developed
the Power Knee, a medical device that augments muscle strength in the quadriceps to
help the wearer stand, walk and climb stairs. The device is based on recent
advances in portable computing, embedded systems, prosthetics and materials, and
Tibion expects it to be submitted for regulatory approval next year. America's space
agency, NASA, has expressed interest in it, since muscle-augmentation systems
might enable astronauts to work in space for longer without getting tired. Another
company working in the area is Yobotics, based in Boston, Massachusetts, which
has developed a powered device called the RoboKnee. It allows a healthy wearer to
perform deep knee bends indefinitely or, at least, until the batteries run out.
출처: 에듀윌
영어번역사 -TCT1급2교시[과학기술]기출문제2
영어번역사 TCT 1급 2교시 [과학기술] 기출문제1
※ 다음 3문제 중 1문제를 선택하여 한국어로 번역하시오. [50점]
[문제 2]
People who have suffered debilitating stroke often have to cope with impaired muscles
that do not work properly. Even a simple act such as standing up from a chair and
walking a few steps can become extremely difficult. Stroke victims often have to rely
on wheelchairs, sticks, walking frames and other "orthotic" devices to move about.
But a new generation of active orthotic devices, capable of augmenting or replacing
lost muscle function, is in the works. These devices use an assortment of complex
computer and mechanical technology, borrowed from the field of robotics, to help
patients get around. They are being made possible by the falling prices and improving
performance of sensors, computer control systems and battery technology. As well as
benefiting elderly patients with permanent paralysis or muscle dysfunction, such
devices could also help people recovering from "arthroscopic" operations. Around
850,000 arthroscopic and knee replacement operations are carried out each year in
America alone, and patients require an average of six weeks of rehabilitation before
they are fully mobile again. Active orthotic devices could get them back on their feet.
Designing such devices presents a number of challenges. The biggest problem is
providing enough power to assist the wearer, without making the device too bulky and
heavy. Another challenge is devising a responsive and unobtrusive control system
that can take readings from several sensors and automatically respond to the
wearer's motion by making appropriate movements. Several start-ups are, however,
rising to the challenge and readying products for market. Among the firms developing
active orthotic devices is Tibion, based in Moffet Field, California. It has developed
the Power Knee, a medical device that augments muscle strength in the quadriceps to
help the wearer stand, walk and climb stairs. The device is based on recent
advances in portable computing, embedded systems, prosthetics and materials, and
Tibion expects it to be submitted for regulatory approval next year. America's space
agency, NASA, has expressed interest in it, since muscle-augmentation systems
might enable astronauts to work in space for longer without getting tired. Another
company working in the area is Yobotics, based in Boston, Massachusetts, which
has developed a powered device called the RoboKnee. It allows a healthy wearer to
perform deep knee bends indefinitely or, at least, until the batteries run out.
출처: 에듀윌
[영어번역사][영어번역사자격증]
[영어번역사][영어번역사자격증]